Leading Media Channels
Switch Digital has created one of the largest independent digital media trading desks in Australia, driven by real-time machine learning. We are the most sophisticated independent programmatic media buyer in Australia.
By investing in search strategy, skills and technology for more than a decade, we understand the drivers of search behaviour and its’ place in the conversion pathway, alongside other digital and bricks and mortar outlets.
Native and User
Native or advertiser sponsored content is the world’s fastest growing digital media channel with a compound annual growth rate greater than 50%. We identify customer needs and areas of interest. Attitudes and interests can be combined with standard media strategies such as location, age, gender and socio-economic factors creating a sustainable lift in enquiry and media performance.
Switch Digital have a tested approach to social media focussed on generating transactions and building brand loyalty. Our process ‘Surround Social’ is designed around behaviour and interest, guiding the content, calendar and posting frequency for each client.
Australians view 3.5 Billion videos every month and Switch Digital are leaders in video. Connected TV media delivers advertising to Australian audiences independent of a sites’ location. Deliver standard and custom creative units with higher impact. Purchase Connected TV dynamically through our trading exchange.
Switch Digital follows a device independent omni-channel strategy, that behaves like a consumer. A mobile first strategy is essential for most audiences. We produce targeted campaigns within mobile devices, in-App and special interest environments.
Switch Digital, Level 2, Suite 6,
13-15 Wentworth Avenue,
Sydney NSW 2010
Sydney • Melbourne • New Zealand