Switch believes that social media is a lasting trend and will grow in importance as users connect more often with multiple devices. Social media is more than a change in the media landscape. It is a shift in how consumers travel along the path to purchase and who they trust for advice.
Switch Digital recommends social media strategies for every client and has developed a proprietary approach we call the ‘asset based approach’ to social media. Simply put, our approach focuses on understanding how we want consumers to feel and act towards our clients’ brands. We then develop a content, contact and recruitment strategy that gives consumers the information and tools (assets) they need to share those views with each other and be empowered to act. The approach gives clarity and direction to Facebook applications or any other social media idea, is easy to understand and roll-out within an organisation. Once established, clients can decide when to take management of the program in-house.
Our program also measures the impact of social media programs daily and can track consumer response and purchase. Our teams are experienced in managing negative and competitive social media strategies where required.